The launch of Scion's new iQ in the States called for an appropriate celebration, Web-style. Fabric worked with Creative Agency Malbon to create HTML5 executions of Scion's four cars plus an e-magazine with videos, interactivity, and stop-motion animation.
HTML5 Development.
Holler is the easiest way to connect with the people around you for in person activities. While you can instantly connect with your existing friends, you can also meet new ones with shared interests.
User Interface Design, App Development.
ReRave expands beyond the normal limits of rhythm games and uses free movement to provide for an addictive and fun music gaming experience.
App Development.
Users playing Geico's Guinea Pig Giveaway must navigate guinea pig-powered boats through the sewer system while avoiding obstacles and collecting achievements.
App Development.
Oh, how about a four week project with five releases in five days for the New Year? Ouch, we can't believe we took this on, but we did. Fabric developed this puzzle game based on creative and design from David & Goliath and launched it a week ahead of the Super Bowl 2011. This was a big challenge for our team, but in the end we pulled it off. No sleep!
Game Design Support, User Testing, Flash, Game Development, and Cloud Hosting through Rackspace.
Use your iPhone and be your own movie director. Fabric's design and development team worked with Hachette on this cool and useful app. Go check it out. Show us your skills!
User Interface Design, App Development.
| 
What's more fun than drawing a crowd-sourced mural with 114,000 of your closest friends? Winning something while doing it!
RocketXL and Fabric's Product Group designed and built project.img.nation, a sweepstakes-style campaign, for Canada's Future Shop stores. Participants have a chance to win the weekly prizes and a grand prize at the end of the campaign. Draw your tile now!
Ideation, Concept Development, App Development, User Experience, Facebook Integration.
| With superb creative from RocketXL, Fabric's Product Group developed this social-game web application for Jarritos. The experience and Facebook integration is seamless. Take it for a spin!
Oh, and RocketXL rocks!
Concept Development, Game Mechanics, User Experience, App Development.
| Marketing Objective: Drive awareness and generate buzz for this cool underdog ice cream brand. The challenge? Do it all without media buys.
Fabric's Marketing Group kicked off the "What Flavor are you?" campaign on April 15th 2010 with this Facebook App and followed up with three videos. In addition to strategy, creative, and interactive, we ran PR and social marketing for the brand through the summer.
Results? Major lifts in all marketing metrics in less than four months.
Digital Marketing Strategy, Creative, Content/Media, PR/Publicity, WOM, Search, Social Media, Application Development.
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Admit it. You love IKEA. They really get it.
They lead the pack among brands experimenting with branded entertainment. Working with show-creator Illeana Douglas and IKEA, Viking Digital Media and Fabric produced the interactive campaign for Easy To Assemble.
AdAge named this one of the Top 5 Branded Entertainment Deals of 2009 and the show got millions of views in just a few months.
Creative, Design, Technology, Marketing: Social Media.
Subaru's agency, Carmichael Lynch, worked with Fabric's Flash team to develop a micro-site and banners for the 2008 holiday campaign. Carmichael Lynch provided the design concept and creative direction, while Fabric produced the Flash animation for the micro-site and banners. This project had a rapid production schedule.
Flash Animation, Development.
Porsche's agency, Carmichael Lynch, hired Fabric to develop this countdown site for the new Cayenne GTS. Based on the design concept of Fantasy Interactive, and the creative direction of CL, Fabric developed the site in Flash, adding the Widgets, and animation to bring the concept to life. This project was completed in less than three weeks.
Flash Animation/Development, Interactive Design, Widget Design.
We worked with Hachette Filipacchi Media on JC Penney's back-to-school campaign. Results? 100,000+ registrations in less than 45 days!
But why did Hachette choose Fabric to do this? It's simple: Better value. We design profitable campaigns, we know how to drive traffic, and we're faster than larger interactive agencies.
Creative, Design Illustrations, Interactive design, Flash Animation/Development, Traffic
In December 2009, we built and launched this digital
holiday-card campaign for IKEA Russia. With a team of
illustrators, designers, application developers, and
animators, we managed to pull this off in four weeks.
The test: Can you use it in Russian?
We'll get an English version out soon ;o)
Creative, Design, Animation, Application
Development, Illustration
In the first edition, we went throughout North America with legendary DJs. This time around, we followed Sigur Rós, the Icelandic band, across the US and Canada in their sold-out tour. This time around, however, we visited old friends who had something to say about the state of the nation. Furthermore, this trip was done exclusively on trains (and connecting buses) so that there was virtually no carbon imprint from the tour.
Creative, Brand ID, Content, UX/UI Design, Programming, Social Media Campaign... you name it.
| Client: "Can you help refine our idea, design our brand identity, develop our site, and build our user base?" Yes! We enjoy working with start-ups and we love dogs. We got this BETA out in less than five months. Our marketing services group is driving the traffic and membership growth program. Since May 2009, Dogasaur has been one of the fastest growing sites in this market.
Do you want to know how we did it? Call us.
Ideation, Digital Strategy, Brand ID, Product Development, Technology, Traffic, Content.
201 N Westmoreland Avenue, S. 106
Los Angeles CA 90004
(213) 380-0442
1939 Turk St.
San Francisco, CA 94115
(213) 380-0442 ext. 11
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