Nutrition Workshop is a web application that makes it easy to identify potential interactions between drugs and supplements you are taking. Our product team developed this app from an existing off-line version. We made major changes to database architecture and produced a flexible application framework that can be extended to serve both business and consumer.
User Experience Design, Database, Application Development
Client: "Can you help our startup refine our idea, develop our BETA, and launch our new brand?" Yes! We love working with startups. Our team helped shape the product definition, design the experience, and develop the BETA site. Do you want to know how we did it? Call us.
Ideation, Digital Strategy, Brand ID, BETA Product Development, Marketing.
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We like Vodka and we love challenges. TRU Vodka is a real underdog brand: small, independent, and founded by a couple in Los Angeles. Their challenge? Put TRU Vodka in front of the environmentally conscious drinker and win the fight against the wasteful big brand vodkas! Today, we're doing just that.
Digital Strategy, Ideation, Editorial, Photography, Web Design.
Subaru's agency, Carmichael Lynch, worked with Fabric's Flash team to develop a micro-site and banners for the 2008 holiday campaign. Carmichael Lynch provided the design concept and creative direction, while Fabric produced the Flash animation for the micro-site and banners. This project had a rapid production schedule.
Flash Animation, Development.
MusicIP needed some User Experience Design and a new Interface for their hot new product: MyDJ. We got busy and pushed out a new interface design in weeks. This is a really cool product from a great group of people. Go check it out!
User Experience Design, Interface, HTML/CSS.
In the first edition, we went throughout North America with legendary DJs. This time around, we followed Sigur Rós, the Icelandic band, across the US and Canada in their sold-out tour. This time around, however, we visited old friends who had something to say about the state of the nation. Furthermore, this trip was done exclusively on trains (and connecting buses) so that there was virtually no carbon imprint from the tour.
Creative, Brand ID, Content, UX/UI Design, Programming, Social Media Campaign... you name it.
Developed back-to-school Flash game for ELLEGirl. Ryan, Fabric's Producer, used the game to determine that he's a "rocker girl!"
Interactive design, Flash Animation/Development.
Designed and launched game for JC Penney's back-to-school campaign. More than 100,000 registrations in less than 45 days. Continues to work with brand to develop engaging games and interactive experiences.
Creative, Design Illustrations, Interactive design, Flash Animation/Development.
Porsche's agency, Carmichael Lynch, hired Fabric to develop this countdown site for the new Cayenne GTS. Based on the design concept of Fantasy Interactive, and the creative direction of CL, Fabric developed the site in Flash, adding the Widgets, and animation to bring the concept to life. This project was completed in less than three weeks.
Flash Animation/Development, Interactive Design, Widget Design.
Fabric developed the initial prototype for this start-up to test the original concept with real people. The prototype allowed the team to gather feedback from the Alpha testers and identify strengths and weaknesses with the original concept. Together with the iChange founders, our product innovations team refined the brand idea and expanded the vision into an innovative user-centric model. The new product definition became the foundation for what is now iChange.
Full disclosure: The iChange internal team designed the current version of this product.
Prototype Development, Ideation, Product Design
When Policymap came knocking in February, we were quick to jump on-board. This was a cool product, but it really needed Fabric's user experience and design magic. In the weeks prior to launch, our design team delivered the new interface and a content management system to manage landing pages for the marketing campaign. Want to know the crime stats in your neighborhood? Check it out.
User Experience, User Interface Design, HTML, Flex, Flash, SEO.
We really started from scratch on this one. Our team did all the work on the digital strategy, brand ID, Website, and Blog. In less than two years, we doubled the average monthly visitor numbers and build a strong e-mail list. Right now, we're working on a new top-secret product to be released in October.
Digital Strategy, Brand Identity, User Experience Design, Visual Design, HTML, Database SQL/PHP.
