Future Shop

Agency: RocketXL

www.projectimgnation.com | |

What's more fun than drawing a crowd-sourced mural with 114,000 of your closest friends? Winning something while doing it!

RocketXL and Fabric's Product Group designed and built project.img.nation, a sweepstakes-style campaign, for Canada's Future Shop stores. Participants have a chance to win the weekly prizes and a grand prize at the end of the campaign. Draw your tile now!

Services:

Ideation, Concept Development, App Development, User Experience, Facebook Integration.

Jarritos Nation

Agency: RocketXL

www.jarritosnation.com | |

With superb creative from RocketXL, Fabric's Product Group developed this social-game web application for Jarritos. The experience and Facebook integration is seamless. Take it for a spin!

Oh, and RocketXL rocks!

Services:

Concept Development, Game Mechanics, User Experience, App Development.

Lovin' Scoopful

www.lovinscoopful.com | |

Marketing Objective: Drive awareness and generate buzz for this cool underdog ice cream brand. The challenge? Do it all without media buys.

Fabric's Marketing Group kicked off the "What Flavor are you?" campaign on April 15th 2010 with this Facebook App and followed up with three videos. In addition to strategy, creative, and interactive, we ran PR and social marketing for the brand through the summer.

Results? Major lifts in all marketing metrics in less than four months.

Services:

Digital Marketing Strategy, Creative, Content/Media, PR/Publicity, WOM, Search, Social Media, Application Development.

IKEA

Show: Easy to Assemble | |

Admit it. You love IKEA. They really get it.

They lead the pack among brands experimenting with branded entertainment. Working with show-creator Illeana Douglas and IKEA, Viking Digital Media and Fabric produced the interactive campaign for Easy To Assemble.

AdAge named this one of the Top 5 Branded Entertainment Deals of 2009 and the show got millions of views in just a few months.

Services:

Creative, Design, Technology, Marketing: Social Media.

Subaru Share The Love Event

Agency: Carmichael Lynch | Micro-site + Banners

Subaru's agency, Carmichael Lynch, worked with Fabric's Flash team to develop a micro-site and banners for the 2008 holiday campaign. Carmichael Lynch provided the design concept and creative direction, while Fabric produced the Flash animation for the micro-site and banners. This project had a rapid production schedule.

Services:

Flash Animation, Development.

Porsche Cayenne GTS

Agency: Carmichael Lynch | What: Countdown-site

view site

Porsche's agency, Carmichael Lynch, hired Fabric to develop this countdown site for the new Cayenne GTS. Based on the design concept of Fantasy Interactive, and the creative direction of CL, Fabric developed the site in Flash, adding the Widgets, and animation to bring the concept to life. This project was completed in less than three weeks.

Services:

Flash Animation/Development, Interactive Design, Widget Design.

JC Penney

Client: Hachette Filipacchi Media

view site

We worked with Hachette Filipacchi Media on JC Penney's back-to-school campaign. Results? 100,000+ registrations in less than 45 days!

But why did Hachette choose Fabric to do this? It's simple: Better value. We design profitable campaigns, we know how to drive traffic, and we're faster than larger interactive agencies.

Services:

Creative, Design Illustrations, Interactive design, Flash Animation/Development, Traffic

IKEA (Russia)

Yolka Time | view site

In December 2009, we built and launched this digital
holiday-card campaign for IKEA Russia. With a team of
illustrators, designers, application developers, and
animators, we managed to pull this off in four weeks.

The test: Can you use it in Russian?
We'll get an English version out soon ;o)

Services:

Creative, Design, Animation, Application
Development, Illustration

30 Days On The Road

Second Edition: Sigur Ros

www.30daysontheroad.com

In the first edition, we went throughout North America with legendary DJs. This time around, we followed Sigur Rós, the Icelandic band, across the US and Canada in their sold-out tour. This time around, however, we visited old friends who had something to say about the state of the nation. Furthermore, this trip was done exclusively on trains (and connecting buses) so that there was virtually no carbon imprint from the tour.

Services:

Creative, Brand ID, Content, UX/UI Design, Programming, Social Media Campaign... you name it.

Dogasaur

www.dogasaur.com | |

Client: "Can you help refine our idea, design our brand identity, develop our site, and build our user base?" Yes! We enjoy working with start-ups and we love dogs. We got this BETA out in less than five months. Our marketing services group is driving the traffic and membership growth program. Since May 2009, Dogasaur has been one of the fastest growing sites in this market.

Do you want to know how we did it? Call us.

Services:

Ideation, Digital Strategy, Brand ID, Product Development, Technology, Traffic, Content.

TRU Vodka

www.truvodka.com | |

We like Vodka and we love challenges. TRU Vodka is a real underdog brand: small, independent, and founded by a couple in Los Angeles. Their challenge? Put TRU Vodka in front of the environmentally conscious drinker and win the fight against the wasteful big brand vodkas! How did we do it? Call Erlend 213.380.0442.

Services:

Digital Strategy, Ideation, Editorial, Photography, Web Design.

MyDJ

Client: MusicIP

MusicIP needed some User Experience Design and a new Interface for their hot new product: MyDJ. We got busy and pushed out a new interface design in weeks. This is a really cool product from a great group of people. Go check it out!

Services:

User Experience Design, Interface, HTML/CSS.