Lovin' Scoopful

www.lovinscoopful.com  |   |

Marketing Objective: Drive awareness and generate buzz for this cool underdog ice cream brand. The challenge? Do it all without media buys.

Fabric's Marketing Group kicked off the "What Flavor are you?" campaign on April 15th 2010 with this Facebook App and followed up with three videos. In addition to strategy, creative, and interactive, we ran PR and social marketing for the brand through the summer.

Results? Major lifts in all marketing metrics in less than four months.

Services:

Digital Marketing Strategy, Creative, Content/Media, PR/Publicity, WOM, Search, Social Media, Application Development.