We can figure out what's wrong with you

Well, not entirely. But we built this web app that makes it easy to identify interactions between drugs and supplements you are taking. It's pretty cool. This is one of many small companies with good ideas we've worked with over the past few years.

Yesterday, someone asked me why we enjoy working with small companies and startups like this. “They have no money” he said. “Big brands have cash - why don't you work with them?”

Of course, we do work with big brands. They are nice. Sometimes. The problem is that they seldom dare to innovate. You bring them ideas. They have meetings. You bring them more ideas. More meetings. Eventually, they decide that they want to water-down the best idea - making it a shitty one. Not very innovative. Just playing it safe.

If you work in interactive, web, or mobile and you want to do something cool and innovative - you have to work with startups. The only way to get better is to break old models apart, innovate, and lead. Who does that better than startups?

Tags: Apps, brands, innovation, Startups