We think Easy to Assemble - the web series sponsored by IKEA - is the coolest example of branded entertainment we've seen. The second season is out and it's starting to make some waves. Hollywood is taking notice and IKEA Burbank is flooded with tourists looking for Tom Arnold. (That part is not true).
We got to work on this project and we're really excited about it! If you are over - or close to 40 - you should also check out 40 & Bitter. It's brilliant!