Last time, we talked a bit about what we do for entrepreneurs that come to us with an idea for a consumer web or mobile start-up. Today, we’ll quickly go through the process we use to get to BETA.
First, it’s important to remember that there are usually two challenges that most startups face when they start building their BETA.
Having blurred product vision is pretty common. This comes in many shapes and forms. For instance, we often see a fairly decent vision, but a long list of features. Parts of the product may have been worked out, but other key parts, such as the user experience is full of holes. This is OK. It is often the reason why entrepreneurs come to us in the first place.
Having limited capital is a given. Sometimes though, there are also limited resources available as an entrepreneur may not have the time available to put 100% into the startup and often is not familiar with the large work load that comes with starting something from ground up. This is where our process comes in handy.
The basic steps are:
This is the quick and dirty work flow. In some cases, we have to work hard on concept development while other times it's more a matter of focusing on key user experience challenges. There are two rules we always follow:
Keep it simple and focus on the one thing you have to get right for users
Get your BETA up fast!
Once the BETA is up, we start working on the Product / Market fit, which is really just all about user feedback loops and product iterations. In our experience, this is really the hard part, but it's also the fun part. There's nothing as exciting as getting real people to give you feedback on your invention!
Next time, we’ll look at what kind of documentation we are looking for when we start working with you (hint: it’s not your business plan).