Relax. We would never ask that question. Why? We just don’t believe in writing business plans – especially not web or mobile products of any kind. The reasons are simple:
A few other things we don't care about:
So, what kind of documentation can be useful when you come see us? We like to see wireframes or concept drawings focused on the core user experience. So, if you are a “mobile coupon start-up” – we’d really love to see how you think about the core user experience. How does an actual customer move through the application? What are the exact steps you lead them through? How does your product clearly solve the problem? Those things are important to us.
It’s also nice to see the core business model – in visual format. All that stuff about how you will make money and some ideas on how you will convert customers.
Passionate entrepreneurs: Send us your napkin ideas. Let’s get to work!