What a Brand should be

Last week, I went to Seattle to see our client Lovin' Scoopful (get the ice cream – it’s amazing!) I travel with some frequency, but I’m all over the place on choosing my hotels. I tend to randomly choose the hotel that seems decent. No more of that.

I had a superb experience staying at Hotel 1000 in downtown Seattle. Everything was perfect. From the time I walked in to the time I left, I felt that these people, this Hotel, and this Brand really got everything right. It was a new feeling as I’ve grown accustomed to varying degrees of quality at hotels all over the US.

It was all details. From the friendly service and the champagne when I checked in to the quality of the room and finishes in the bath room. Nothing was left to chance. Every detail was worked out. You could just feel the passion that went into the Brand.

I’ve told four people about this hotel in less than one week. I’ll put a review on Yelp and I’ll book it again next time I’m in town. How much did I pay? Not enough.

This is what a brand is all about. The passion. The detail. The love. You know it when you experience it. What is your brand about?