For the past few years, we've worked with several startups. Most of our work has been from idea/concept stage. Our team is passionate about this work. We love working with entrepreneurs. We love the energy of it.
So, what kind of startups are we looking for?
Our expertise area is consumer web and mobile. We've built social networking sites, transaction/commerce applications, and self-help products.
Today, we're looking for big ideas from passionate entrepreneurs. For instance, we're frustrated by the inefficiencies in every day life. We look at food, waste, energy, transportation, and the endless data silos - left over by legacy systems - just making our daily life a pain. We focus on startups that go after problems we understand.
For instance, right now, we are working on a smart dating product (sort of the anti-eHarmony), a useful recommendation site for parents with young kids, and a crowd-sourced fashion site. All cool stuff!
We also like simple B2B stuff, like what Basecamp did for project management and collaboration. Game changer. Simple. Solved a lot of problems for millions of people. Complex? Not really. Hard to execute? Yes, but mostly because it required dedication and focus on user problems.
We like simple ideas. Solve one problem. Keep it focused.
In short, we want to build kickass products that solve real problems we understand and care about.
Feel as if you should call us? Do it. Ask for Erlend.
Relax. We would never ask that question. Why? We just don’t believe in writing business plans – especially not web or mobile products of any kind. The reasons are simple:
A few other things we don't care about:
So, what kind of documentation can be useful when you come see us? We like to see wireframes or concept drawings focused on the core user experience. So, if you are a “mobile coupon start-up” – we’d really love to see how you think about the core user experience. How does an actual customer move through the application? What are the exact steps you lead them through? How does your product clearly solve the problem? Those things are important to us.
It’s also nice to see the core business model – in visual format. All that stuff about how you will make money and some ideas on how you will convert customers.
Passionate entrepreneurs: Send us your napkin ideas. Let’s get to work!