AdAge listed Easy To Assemble from IKEA as one of the top 5 branded entertainment deals of 2009! Our team worked directly with IKEA on creative, design, technology, social media, and content strategy for this record breaking campaign with millions of views in just a few months. Watch the show on the site we built ;o)

We think Easy to Assemble - the web series sponsored by IKEA - is the coolest example of branded entertainment we've seen. The second season is out and it's starting to make some waves. Hollywood is taking notice and IKEA Burbank is flooded with tourists looking for Tom Arnold. (That part is not true).

We got to work on this project and we're really excited about it! If you are over - or close to 40 - you should also check out 40 & Bitter. It's brilliant!