Hiring marketing and social media fanatic

Recently, we started looking for a marketer and social media fanatic to join our team. I was already receiving e-mails from people looking for a job and last week, I wrote this e-mail to someone who was interested in working at Fabric. I'll share it here:

Dear XYZ

To be honest, we don't really care about resumes or deep experience. What matters: VERY curious. Passion. High energy. Very self-sufficient. Great analytical skills. Excellent team player. And, most importantly, doing!

If you want to work in interactive and social media - you need to maintain a blog, use tons of social tools daily (twitter, digg, etc.), be a bit nuts about Facebook, iPhone, applications, and other social networks. Dig deep into search and interactive field. It helps if you know PPC and some SEO. Research fast and move fast. Don't talk. Just do it. Also, it would be a good idea to have 100's of bookmarks of sites that matter in social. Read 10 blogs from industry leaders every week. Read www.techcrunch.com and www.adweek.com and all that stuff. Daily. Rinse and repeat until you feel you get it. If you don't get it - ask. Don't pretend that you do. It will just bite you later.

To work for a small agency like Fabric, you need to hit the ground running. Ask smart questions. And be highly critical of everything you come across. Question media. Question everything. But most of all, keep pushing and doing.

I've interviewed loads of people before. They all say they are “interested” and “want to learn.” 80% of the time - it's all interview BS. They don't do anything, they don't maintain their own online shit, and they don't take initiative - so we don't hire them.

I just wanted to give it to you straight. If you think you can handle it, let's meet. If you feel you're not there yet, tell me now and come back when you got your stuff together.

Feel free to share this email with anyone you like.

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So, there you have it. Think you're perfect for Fabric? Show us what you did last month. Then, let's talk.

Peace.