Lean Product Development for Startups & Innovation Focused Brands
Fabric Interactive project among best 5 branded entertainment deals in 2009
by Erlend on January 7th, 2010
AdAge listed Easy To Assemble from IKEA as one of the top 5 branded entertainment deals of 2009! Our team worked directly with IKEA on creative, design, technology, social media, and content strategy for this record breaking campaign with millions of views in just a few months. Watch the show on the site we built ;o)
Tags: branded entertainment, digital, ikea, interactive, website
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