What's better than a basket full of kittens? One puppy. That's right; just one. Not a litter. No, that's too much love and awesomeness for anyone to contain. Just one cute, adorable, fuzzy puppy.

*cough* cats suck *cough*

Fabric recently finished designing and developing a new beta site for Dogasaur, a social site aimed at helping dog lovers improve their dogs' lives.

We started with a few simple goals: create a site that placed the best, most pertinent information on dog products, services and health at dog lovers fingertips; give dog owners a place to rate and review these things; and develop a home for canine experts to get their information out and available.

But, we quickly found in our discovery phase that ratings and reviews just weren't enough. Dogasaur needed a place for dog lovers to express themselves, to add their own personality (and their dogs' personalities) to their profiles. And, not only just dog lovers but the businesses serving them. We discussed options with the client and out new profile layouts were born.

We've had a ton of fun creating Dogasaur with our client and we're not finished yet. On the horizon: bigger and better tools for businesses to reach (and help) the Dogasaur audience; videos, pictures and dog breed information; more robust interaction tools with dog shelters, rescues and charity organizations; and other social tools to engage our user base.

One puppy!

If you care about the environment, check out GoodGuide. It's an excellent guide to healthy products. Here's what I like about it:

They stick to the basics. Design is clean with enough white-space to let the eye rest.

The “Quick Product Picks” section is really useful. I imagine they did a study on what 90%+ of their audience look for most often - then they designed the “get recommendations” engine. I used it right away.

Immediately under “Search” they mention that they have “61,041 products.” It makes sense to do that. I would make sure that number is updated frequently (ticker-style) to ensure that people are reminded that the product selection is growing. That's an easy thing to do.

Good people at GoodGuide: Cool product!

On Monday, we launched Bidzilla - a new entertainment auction site from a Florida start-up. We always knew it was going to be a challenge. Of course, that's partly why we did it, but we really got our hands dirty on this one.

Auction sites are tricky to architect and build. Here's why:

1.    “BETA” is not available

You can't do a “BETA” and make excuses as you fix bugs and errors. Why? People don't like to pay for BETA products. You can Alpha and BETA all you want with small-time applications such as Twitter - but this is about money.

2.    Good experience = conversions

Your user experience and interaction design has to be really good. Unless it looks and works really well, people won’t trust you and they won’t be excited about getting into it. If you look at a lot of the penny auction sites out there, you'll see what I mean. For instance, look at Bidblink. That looks a bit cheap to me. You’ll notice the same problem here Edubli. The design does not breed confidence. That's a big problem for conversions. Keep in mind, people will look at five sites at a time. You want to stand out as the most trusted brand. You can't let design get in the way.

3.    Web auctions are mission critical business systems

If your content management system fails, you just republish. Had a misfire in your video player? Just fix it and people forgive you. People are a bit more sensitive about their money. Once that credit card is in, you have to deliver.

4.    Your system must scale

Auctions are real time and every second counts. Data processing is high volume. The system needs to be efficient and it must scale. Your profit is probably going to be on volume, so you'll want to serve a lot of users. What happens if you get hundreds of users entering any one auction at one time? You have to be prepared or you go out of business.

We’re excited to have built Bidzilla. It was a real test for the Fabric development team. Thanks to everyone who made it happen!