Lean Product Development for Startups & Innovation Focused Brands
Branded entertainment from Samsung
by Erlend on November 10th, 2008
Samsung did something interesting with their latest Instinct campaign. Check this out. The story is wrapped in a series of videos - with interactive choices for the viewer. The story kept me engaged. That's hard to do these days. Clearly someone understands what the Internet is all about: Getting people involved!
Have you seen anything else like it recently?
Tags: Advertising, branded, content, entertainment, interactive, video
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