For the past year, we've spent most of our time focusing on a new path - a new strategy - for Fabric.
Today, we announce (officially!) that we are 100% committed to helping entrepreneurs, brands, and media build new digital products and drive key usage metrics for those products.
So why would a Startup or brand work with Fabric and not just hire it's own team?
It's fairly simple. Most startups or brands that come to have two key challenges:
What we offer is a faster and less costly route to market for those who do not have their full teams in place. We are focused on the first 6 months of the product cycle - taking a product from zero to 100,000 users. Fabric's teams and process is focused on driving key usage metrics from fast learning and rapid product iteration.
At the product development level, we bring:
We know that the most challenging aspect of bringing a new product to market is to get initial traction and drive usage. Therefore, in addition to our Rapid Iterative Product Development Process we also offer go-to-market services for new products and Startups:
If you have a new Internet/mobile consumer or SaaS product, we want to talk to you. Right now, the product we build sits within social, mobile, geo-location, and SaaS, but we're open to any project that is utility based and/or is attempting to solve a real problem. Call us!
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