We got a ton of questions on how we work with start-ups so let's just break it down into some highlights:
When we meet you for the first time… this is what we care about:
We don't care about
We don't hold on to you. We want to let you go. We just want to give you wings. Then go. If you get to that stage, we're happy! Now, call us today. Free advice guaranteed.
Information at our fingertips was the old black. Information at our fingertips — wherever our fingertips actually are — is the new black. Worldwide sales of smartphones in 2009 were almost at 175 million and increasing rapidly. Of course, as advertisers, we'd love to reach out to consumers on this media. However, internet on the desktop and internet on the handheld machine were not created equal. Here are a few general key differences:
1. Pageviews and visits will be much lower on smartphones than the desktop/laptop. People browse and hang out on the internet; people use smartphones only when it's convenient and only to look up specific information and then put it away once they're done.
2. Consumers are more understanding of ads on mobile, probably because these ads do not interfere with the main content as much as ads on a regular browser which can create angry backlash by way of expandables, full-page overlays and sound that automatically plays when the ad loads… yet.
3. Quantifying results on mobile is not nearly as easy as quantifying results on desktop. There is no DFA/DFP type of program that exists on mobile today. Each publisher has their own impression and click numbers, sometimes making it difficult for the advertiser to assess the effectiveness of mobile campaigns.
You are currently browsing the Fabric Interactive blog archives for September, 2010.