Archive for March, 2009

Fabric hiring Marketing Lead

by Erlend on March 11th, 2009

Screw the recession. We're hiring. Here's the job posting:

Fabric Interactive is looking for a passionate internet marketer with two-three years of experience with social media, interactive, search, and/or advertising. This a unique opportunity to play a leading role in developing strategies and programs to drive measurable marketing results for our clients.

You must be a social media fanatic with high energy and deep curiosity about the interactive field. You’ll need to have great analytical skills and be a superb team player. We're looking for someone who understands that this is not a regular pit-stop gig before you go on to big agencies. We want an entrepreneurial mind and independent thinker with a desire to take this opportunity and run with it.

Your objectives

• Develop marketing services business unit
• Increase marketing services revenue and improve profitability
• Develop product launch marketing programs
• Position company as a leader in social media marketing services in Los Angeles

Responsibilities

• Analyze existing marketing services for Fabric clients
• Develop and propose new marketing programs
• Develop online marketing strategy for clients
• Work with clients to identify the most appropriate blogs and social media
• Establish relationship with key bloggers in industry verticals
• Monitor social networks for specific clients and verticals
• Leverage social networks to build affinity with product or brand
• Leverage video sharing sites to advance a client’s message
• Conduct online research to identify Web sites and online influencers for outreach
• Conduct one-to-one outreach to site editors, writers, and other influencers
• Develop and manage online strategic partnerships for client projects
• Concept and manage paid placement opportunities, including sponsorships and search engine and banner advertising (organic and paid search engine marketing)
• Proactively introduce new ideas to improve Fabric’s offerings
• Improve effectiveness of marketing services cross all clients
• Maximize service growth from existing marketing services client base
• Propose and execute Fabric marketing program to attract new business
• Build social media marketing team

Qualifications

• Minimum of two years of experience in a similar role at an interactive, public relations, or advertising agency; or equivalent transferable experience
• Strong understanding and past/active use of search engines, discussion boards, blogs, video sharing sites, etc.
• Excellent written and verbal communication skills (strong copy/editorial writer a plus)
• Able to build strong relationships with clients
• The ability to define solutions that will generate measurable results for clients
• Ability to develop solutions that integrate performance metrics and analysis
• High standards for quality and professional integrity

Come on. Let's do this!


Recently, we started looking for a marketer and social media fanatic to join our team. I was already receiving e-mails from people looking for a job and last week, I wrote this e-mail to someone who was interested in working at Fabric. I'll share it here:

Dear XYZ

To be honest, we don't really care about resumes or deep experience. What matters: VERY curious. Passion. High energy. Very self-sufficient. Great analytical skills. Excellent team player. And, most importantly, doing!

If you want to work in interactive and social media - you need to maintain a blog, use tons of social tools daily (twitter, digg, etc.), be a bit nuts about Facebook, iPhone, applications, and other social networks. Dig deep into search and interactive field. It helps if you know PPC and some SEO. Research fast and move fast. Don't talk. Just do it. Also, it would be a good idea to have 100's of bookmarks of sites that matter in social. Read 10 blogs from industry leaders every week. Read www.techcrunch.com and www.adweek.com and all that stuff. Daily. Rinse and repeat until you feel you get it. If you don't get it - ask. Don't pretend that you do. It will just bite you later.

To work for a small agency like Fabric, you need to hit the ground running. Ask smart questions. And be highly critical of everything you come across. Question media. Question everything. But most of all, keep pushing and doing.

I've interviewed loads of people before. They all say they are “interested” and “want to learn.” 80% of the time - it's all interview BS. They don't do anything, they don't maintain their own online shit, and they don't take initiative - so we don't hire them.

I just wanted to give it to you straight. If you think you can handle it, let's meet. If you feel you're not there yet, tell me now and come back when you got your stuff together.

Feel free to share this email with anyone you like.

So, there you have it. Think you're perfect for Fabric? Show us what you did last month. Then, let's talk.

Peace.



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