We are Fabric.

We develop software and apps for companies with new product ideas. We have invented a rapid prototyping process, F30, that makes it possible to deliver user tested high quality apps in 30 days.

Our engineering group has a 10-year track record delivering complex mobile apps for major brands.

What can we help you with?


639 South Spring Street
Suite 6C
Los Angeles, CA 90014

Direct +1 213.880.8723

In The Lab.

In The Lab.

These are some of the projects active in our lab right now...

Right now, we work with early stage startups in sports, health, education, consumer tech, and media. We have extensive experience working within the software layer of wearable tech.

  • Compass

    Google Glass Project

    The Compass Platform is a software solution built to activate for physicians to manage patient recovery programs. Compass provides the ability for physicians to design custom recovery programs through a web-based tool. Patients download the app and use the connected wearable devices provided by Compass to collect vitals such as weight, blood pressure, and o2 saturation.

  • Athleet

    Athleet makes it super easy to capture your sports moments and turn them into cards. Incubated at Fabric, Athleet is in closed BETA testing with high school students in Los Angeles

  • Lola

    This ed tech startup has been incubated at Fabric for the past year. Lola is now in BETA testing in elementary schools in Los Angeles.

• • •


Don’t wait months for customer validation.

Don’t wait months for customer validation.

Build the app with your customers, get feedback, and start iterating.

Software Prototypes in 30 Days

Today, companies must test their new product ideas quickly and cheaply before creating the full product. They must strip their plans down and validate the core concepts to gain or maintain the support of executives, stakeholders, and investors.

F30 in 30 Seconds

F30 is a fixed engagement with our senior-most talent
that delivers working, testable web or mobile apps
— at a set price —
against an aggressive, yet reliable timeline.

F30 is perfect for startups kicking off product development who need an experienced team to accelerate their product design process.

F30 is also the best choice for innovators inside of companies where new product groups or their R&D teams need a working, tested, proof-of-concept before investing too much on their own.

Why Work With Us?

Our teams built prototypes for startups that raised more than $20M+ in the past two years.

For 10 years, we have worked with some of the largest brands in the world

  • TicketMaster
  • Pearson Education
  • Ikea
  • Red Bull

Get Your Team Booked Now


Build it Right.

Build it Right.

We build custom software and apps for companies that need to add strong engineering bandwidth.

Senior Engineering Leads in California

We provide clear estimates, reliable performance, and rapid progress through local senior leadership and our network of experienced engineers.

Since 2001, we have delivered mission critical projects for IKEA, Redbull, Pearson, Toyota, Porsche, plus countless startups, and many agencies around the world.

We Specialize in Complex Projects

Our teams specialize in HTML5 (Angular.js, Ember.js, Backbone.js, Node.js), Android, iOS, API Integrations, and back-end development.

Recent and current projects include work on complex API integrations for geo-fencing, ticketing, real-time-data, and high volume media delivery.

We now work extensively in the IoT and Wearable arenas including development on Android Wear, Tizen (Samsung), Galaxy Gear, and API integrations with Misfit, Hexoskin, Adidas miCoach, and Withings.

Free Consultations


Work hard. Play hard.

Work hard. Play hard.

We are lucky: Innovative Clients pay us
to push their limits (as well as our own).

We are big on start-ups, corporate product teams, and
other mavericks or renegades. Here are a few, with which we've had great success:

  • NY Knicks & Rangers

    IOS & Android Apps

    The Knicks and Rangers apps give fans instant access to exclusive team news, photo galleries and videos. Get live-scores pre and post game coverage, team and player stats, schedules and standings. This was a complex technical execution with multiple API integrations for geo-fencing, ticketing, real-time-data, and high volume media delivery.

  • Pearson

    Games and interactive for K-12

    It is no secret that Tablets will be used as key learning tools by kids worldwide. In 2013, Pearson hired Fabric to help build the new Common Core software platform for K12. Fabric’s team worked on the interactive content and games for Math and English and our game designers were challenged with connecting learning mechanics and pedagogy to engaging game play.

  • Fanswell

    Web App for artists and fans

    Fanswell connects artists and fans to book live music outside of bars and clubs. Fabric’s design and engineering team helped nurture Fanswell from napkin to product. We’re proud to say that Fanswell was successfully incubated at Fabric and has been growing steadily since the in-house team came online.

• • •


We are Fabric

We are Fabric

How can we help you?

Our core team of product designers and engineers are based in downtown Los Angeles,
and our trusted network logs in daily from all over the world.

Erlend Wilhelmsen

CEO, Partner

Erlend came to California from Norway in 1997 and started a company within a year of arriving in Los Angeles. He now has 15+ years of experience leading work with Pearson Education, IKEA, Redbull and years of experience incubating startups at Fabric. He has led product, design, and engineering teams on more than 100 projects over the past fifteen years and is the co-creator of Card Labs. “I’m a builder focused on inventing a better future for our kids. That’s why I work in health, sports, wearables, and education.”

Clayton Kjos

CTO, Partner

Clayton is a “make-betterer,” an editor and a critic who emphasizes pride in one’s work. He rocks Technology’s socks off, then on again all while taking your products to 11, because he can. His focus is on a system level with a passion for health and education. For over a decade, he’s been helping companies like Pearson, IKEA and Hachette deliver outstanding technical products.